The Elusive Art of Pitching

Published on April 17, 2018, at 1:11 p.m. by Cara Bolt. Is pitching an elusive art? As a public relations practitioner, it’s frustrating when you spend hours crafting the perfect pitch, only for it to…

The Ethical Frontier: Reimagining PR in the Age of AI

Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features…

Public Relations to Infinity and Beyond!

Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the limit. PR professionals have conquered each and every challenge that has…

Creating “Big Magic” in PR

Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s…

PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut,…

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest…

The Benefits of Using a Niche Job Board

Published on February 22, 2018, at 12:21 p.m. by Stephanie Zielinski. When searching for a new job, there are many career sites to consider. Some make the application process easy for the applicant, others make…

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