PR Lessons from Michael Scott

Published on May 9, 2018, at 10:02 a.m. by Cara Bolt. Michael Scott is one of the more memorable managers portrayed on television. His wacky shenanigans create some of the most iconic scenes in “The…

Opening the PR Dialogue

Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future…

Companies Taking Out The Middle Man

Published on April 27, 2018, at 4:09 p.m. by Alana Doyle. Remember weekend-long garage sales with your family? Sitting in the sun, waiting for someone to find the treasure in your trash? Thanks to the…

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever…

The Elusive Art of Pitching

Published on April 17, 2018, at 1:11 p.m. by Cara Bolt. Is pitching an elusive art? As a public relations practitioner, it’s frustrating when you spend hours crafting the perfect pitch, only for it to…

The Ethical Frontier: Reimagining PR in the Age of AI

Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features…

Public Relations to Infinity and Beyond!

Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the limit. PR professionals have conquered each and every challenge that has…

Creating “Big Magic” in PR

Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s…

PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut,…

Page 2 of 57