Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members
Published on April 17, 2024, 5:10 p.m. by Stephanie Smith. Working for international public relations involves the practice of PR across international boundaries and cultures, while multiculturalism pertains to various cultural or ethnic groups within a society. Both are important and necessary in the PR
Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to better themselves. Because New Year’s resolutions are meant to be practiced over the length of
Published on April 12, 2024 at 5:49 p.m. By Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a
Published on April 4, 2024, 6:05 p.m. by Anne Smith. You’ve probably fallen for April Fools’ jokes played on you by a friend or family member, but were you pranked by a brand this year? The concept of brands partaking in April Fools’ Day is
Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to
Published on April 2, 2024, at 5.48 p.m.by Stephanie Smith. Platform Magazine and Capstone Agency alumna Kristen Ellis has been in the public relations agency world for nearly eight years, having a successful career in account management after graduating from The University of Alabama in 2016. From day oneEllis
Published on March 27, 2024, 9:38 p.m. by Stephanie Smith. Over the past few years, it feels like reality TV has become a staple in many lives. Surprisingly, reality TV has been around since 1948, even though it became popular in the 21st century. About 79% of adult
Published on March 27, 2024, 8:55 p.m. by Halston Seton. If you were a child of the ’90s or early 2000s, you more than likely grew up watching Nickelodeon. Furthermore, because Nickelodeon was a children’s network, your parents probably left you alone to tune into
