What to Do When You Don’t Have a Post-Grad Job

Published on May 16, 2018, at 8:23 a.m. by Greta Banks. College graduation is right on the horizon. For some, it’s the light at the end of a long and laborious tunnel. They’ve accepted jobs…

Brittany Downey: Reaching the Summit

Published on May 14, 2018, at 10:12 a.m. by Darsey Norton. Brittany Downey, account executive at Summit Group, knows the value of hard work and is not afraid of a challenge. However, her journey to…

Storytelling Through the Lens of F. Scott Fitzgerald

Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet.…

PR Lessons from Michael Scott

Published on May 9, 2018, at 10:02 a.m. by Cara Bolt. Michael Scott is one of the more memorable managers portrayed on television. His wacky shenanigans create some of the most iconic scenes in “The…

Opening the PR Dialogue

Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future…

Companies Taking Out The Middle Man

Published on April 27, 2018, at 4:09 p.m. by Alana Doyle. Remember weekend-long garage sales with your family? Sitting in the sun, waiting for someone to find the treasure in your trash? Thanks to the…

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever…

The Elusive Art of Pitching

Published on April 17, 2018, at 1:11 p.m. by Cara Bolt. Is pitching an elusive art? As a public relations practitioner, it’s frustrating when you spend hours crafting the perfect pitch, only for it to…

The Ethical Frontier: Reimagining PR in the Age of AI

Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features…

Public Relations to Infinity and Beyond!

Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the limit. PR professionals have conquered each and every challenge that has…

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