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Staying Up to Date While Avoiding Information Overload

Staying Up to Date While Avoiding Information Overload

Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a

A Comment on “No Comment”

A Comment on “No Comment”

Published on October 19, 2018, at 6:10 p.m. by Elizabeth Summers. The two most detrimental words in the public relations dictionary are “no comment.” Lessons in crisis communication often reiterate the harmful impact of those words from the start. Regardless of your motive, the phrase

Nike “Dreams Crazy”: The Power of the Risk

Nike “Dreams Crazy”: The Power of the Risk

Published on September 25, 2018, at 12:10 p.m. by Gillian Castro. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough. Don’t believe you have to be like anybody to be somebody. Believe in something, even if it means sacrificing everything.” Memorable and

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

Standing Out in PR at the National Level

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the

Kentucky Fried…No Chicken?

Kentucky Fried…No Chicken?

Published on March 23, 2018, at 12:29 a.m. by Cara Bolt. Can Kentucky Fried Chicken (KFC) actually run out of chicken? It sounds like a set up to a bad joke, but the punchline happened in the United Kingdom. On Valentine’s Day, KFC switched distributors

The Magic of Social Media Influencers for Disney Parks

The Magic of Social Media Influencers for Disney Parks

Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have to be good, but there also has to be an audience to see it. Maintaining

Why We Rebrand

Why We Rebrand

Published on October 14, 2016, at 10:37 a.m. By Brittany Ray When organizations undergo a rebrand, their publics take notice. But why do organizations engage a process that can change their appearance completely? Rebranding can occur within an organization for an array of reasons. This can

Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

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