Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members
Published on March 23, 2024, 8:53 p.m. by Alexis Anderson. The month of March is Women’s History Month. Every year, Women’s History Month is observed to honor the contributions made by women to historical events and modern society. One of these women is Betsy Plank, who
Published on Feb. 6, 2023, at 4:48 p.m. by Trinity Hunter. According to the Centers for Disease Control and Prevention, attention deficit hyperactivity disorder is a neurological developmental disorder. Commonly diagnosed in children, identifiable traits of ADHD include an inability to maintain focus, impulsivity and difficulty in social
Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both
Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted
Published on February 1, 2021 at 11:41 a.m.by Tess Hensley. Tools like the Enneagram or MBTI personality tests are often overlooked as horoscopes for grown-ups. However, in the workplace, these assessments can be especially useful for those in the public relations field. These tests offer ways to
Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in
How PR teams can recognize brand superfans Published on April 25, 2020, at 1:42 p.m. by Dylan Lanas. So, you’re a fan. No, not the thing that blows air, but a person whose loyalty to a brand runs deep. Do you consider yourself a superfan?
Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what
Published on September 24, 2019, at 10:34 a.m. by Justine Groeber. Picture this: You’re quickly nearing graduation and job interviews are looming. You’re involved in several extracurriculars and you study hard, but you are still looking for more that will set you apart. If you’re
