Published on September 15, 2020, at 5 p.m. by Katelyn Lambert. It is no secret that TikTok is becoming the biggest social media platform in the world. The app itself is generating 500 million active users monthly. With success at this magnitude, brands and musicians have started
Published on March, 6, 2020 at 5:48 p.m. by Faith Saucier. Oh, the art of product placement. When it’s done right, it’s one of the most subtle forms of advertising there is — content embedded so seamlessly into a production that you’d think someone ran
Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes: TikTok. TikTok is an app where user-generated content is created at incredible rates. The fads include creating original choreography for songs
Published on April 6, 2017, at 6:47 p.m. by Julia Cione. Almost every time I watch movies with some of my PR friends, we blurt out “product placement” when we see specific brands on screen. It makes us laugh because we know there was a team
Posted on February 11, 2016, at 1:15 p.m. by Hannah MacInnis. Product placement is one of the oldest tricks in the book, as well as one of the most effective. Why wouldn’t you want to drink the same soda or eat the same candy bar
