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Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly.

The Press Release: A Vital Tool in PR

The Press Release: A Vital Tool in PR

Published on February 14, 2019, at 3:45 p.m. by Dasia Greer The construction and distribution of press releases are of great importance in the field of public relations. The press release announces new products and services, events, recent hires; formally addresses issues; and responds to

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a

SMNR: Flash to the Future

Posted At: April 9, 2008 12:23 PM by Suzanne Flanagan The traditional press release has been given a face-lift. The social media news release (SMNR) was created in order to generate a more positive, productive relationship between PR practitioners and the media. The new SMNR

Beyond the headline

Beyond the headline

by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But

Did he just say the s-word?

If you follow Jonathan Cheban or Simon Huck on Twitter, you’re no stranger to the new E! reality show “The SPINdustry,” which takes viewers behind the scenes of NYC firm Command PR. As a PR student, I had negative feelings towards the show before it even aired.

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