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Champions on the Field and in PR Strategies

Champions on the Field and in PR Strategies

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

Fast Food vs. Fine Dining: Why You Should Know Your Audience

Fast Food vs. Fine Dining: Why You Should Know Your Audience

Published on October 2, 2023, 4:32 p.m.by Jillian Middleton. “Wait, we weren’t even nominated for album of the year? Wack,” tweeted @Wendy’s after it dropped its five-track mixtape titled “We Beefin’?” as a comeback to its rival Wingstop. Wendy’s is well known for its social

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Published on September 29, 2023, 5:02 p.m.by Katherine Williams.  From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her

Netflix and Interactive Movies: “Are You Still Watching?”

Netflix and Interactive Movies: “Are You Still Watching?”

Published on September 27, 2023, at 9:50 p.m. by Carsyn Smiling. A concept that Americans once let slip away is back again to reinvent the entertainment industry. Interactive movies were first introduced in the United States in 1967 and quickly faded away from the television space. However,

Bud-Lash: The Bud Light Boycott Explained

Bud-Lash: The Bud Light Boycott Explained

Published on September 13, 2023, at 9:42 p.m.by Alaina McDuffie. Anheuser-Busch, the world’s largest beer brewing company, has come under fire following its partnership with transgender influencer Dylan Mulvaney. The brewery, which is known for brands like Bud Light, Budweiser and Michelob Ultra, is in the midst of a

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