Blogging: What’s in It for You?

We ask ourselves over and over: What’s the big deal about blogging? If you have an active Facebook, LinkedIn and Twitter account, that should be all you need as far as this whole social media…

Lady Gaga: Fashion Faux Pas or Good PR?

For anyone who missed the 2010 MTV Video Music Awards this year, I’m sure you heard about the outrageous dress worn by Lady Gaga when she accepted her award for video of the year. From…

Obama’s Communication Struggle in the White House

At the 2004 Democratic National Convention, I watched as Barack Obama addressed the nation for the first time on behalf of John Kerry. He had a palpable charisma and intelligence that got people talking—this could…

Are Internships a Win-Win Situation?

As a child, summertime meant signing up for camps, going to the pool and relaxing with friends. The only thing that really needed to be accomplished was summer reading. In college, summer takes on a…

Building Brand Personas

“The man your man could smell like” is now the man you see everywhere. Isaiah Mustafa, also known as the Old Spice Guy, took over TVs this summer from The Today Show to The Emmys,…

Connect with QVC

If I’m bored with nothing to do, I will more than likely turn on my favorite home-shopping network, QVC. If I bought an item every time I watched QVC, I would be in debt up…

Student-Run PR Firms Can Benefit Everyone Involved

As students prepare for their transition into the workforce, they are expected to have experience in developing campaigns for clients whether in the classroom or in the field. One thing’s for sure: real-world experience is…

A Social Media Ghost?

We live in a world where we expect people to write speeches for others. Our teachers tell us it could be part of our daily job description. Writing for the vice president or president of…

Blog Etiquette: Ready, set, post!

Technology today allows almost anyone to be an active participant in the world of communication. But, who sets and enforces the rules of the Internet? Shouldn’t some things just be common sense? Posting a blog…

Disaster.com – How the Internet Can Help You in a Crisis

This post is related to the Platform article “Crisis Communication 101 — Basic Rules of Managing a Crisis” by Philip Turkowitsch. Communication tools on the World Wide Web allow us to distribute messages to millions…

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