Underground Information Trade Tops Global Drug Trade

Public relations is going viral. If we’re going to put our lives out there (wherever the Internet is), we must first consider who else is out there with us and what they’re capable of.

Tough Love in PR

Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant other. Ward says if these…

Take Our Survey

Welcome to Platform Online Magazine’s blog. To the right of this post are links to brief surveys specifically drafted for PR students, educators and practitioners. Please select the survey most relevant to you and provide…

Stereotyping Sexy PR Women

Ever since Sex and the City debuted on HBO in 1998, public relations practitioners have not been able to shake the stereotype associated with Samantha Jones. She made public relations look youthful, colorful and sexy. Singlehandedly, Samantha Jones…

US News Media: Bad PR for Americans?

Wolf Blitzer was interviewing the family familiar with appearing on television and reality shows when the cat was let out of the bag. Wolf didn’t throw a curveball but was definitely taken aback by what…

Venezuela’s Lesson in Free Speech

As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed about the ever-changing external environments…

Public Relations 101

You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside and outside of the public…

Leadership styles in the PR field

What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing how to effectively use social…

Beijing’s Olympic-Size Public Relations Campaign

Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the…

Customer Service: A Stepping Stool to Public Relations

“The customer’s always right.” This is the common motto spoken by managers across the nation, over and over again.  Since the beginning of October I have worked as an account executive selling advertising space to…

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