We’ve Got Beef: Wendy’s Snarky Twitter

Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find…

Finding the PR Lining in “Jumanji”

Published on January 31, 2018, at 4:40 p.m. by Maret Montanari. “Jumanji: Welcome to the Jungle” continues to make money moves in the box office as it’s estimated to have raked in a whopping $767…

PR for the PR Industry

Published on January 23, 2018, at 10:48 a.m. by Lexi McKenzie. The surplus of young public relations professionals being churned out every graduation season makes our jobs that much more difficult. Not only is there…

Your Secret Sauce to That Dream Job

Your Secret Sauce to That Dream Job

Published on December 21, 2017, at 8:12 a.m. by Grace Turner. Forget dropping your application into the black hole that is the corporate job portal, and remember the secret sauce to getting your dream job:…

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

The Complex Legacy of Early PR Leader Ivy Lee

The Complex Legacy of Early PR Leader Ivy Lee

Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy…

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals…

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