CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and…

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in…

Eco-Phony

Published on June 6, 2017, at 8:04 a.m. by Kala Brumbaugh. Bad decision-making and “greenwashing” seem to have reared their ugly heads for another foreign automaker. Oh, boy. Mitsubishi, the Japanese automaker, announced in late April…

InstaPope

Posted on April 25, 2016, at 7:40 p.m. by Kala Brumbaugh. After the major success of Pope Francis’s Twitter account, it should come as no surprise to see him join the Instagram community. On March…

Risky Business: PR and Creativity

by Drew Pendleton. Posted on April 20, 2016, at 4:30 p.m. Have you ever seen a PR campaign that was really “out there”? What about one that, by traditional standards, breaks every “rule” of what…

To Impeach or Not to Impeach?

Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most…

The Value of Bateman

Published on April 12, 2016, at 9:40 p.m. by Kala Brumbaugh. Are you a military veteran? If you aren’t, chances are you know someone who is. There are more than 440,000 veterans in higher education…

Welcome to the Real World

Published on March 30, 2016, at 4:10 p.m. by Lindsey Young. As graduation approaches, college seniors prepare to enter the “real world.” But after four years of studying public relations, are they really ready? Many…

More than a Pink Collar Education

Posted on March 11, 2016, at 3:00 p.m. by Kala Brumbaugh. As a public relations major at a prominent university, I have encountered many different students throughout my classes. Whether I was meeting new people…

Off the Field, In the Spotlight

Published on February 18, 2016, at 7:00 p.m. by Kala Brumbaugh. Public scrutiny is often a hard pill to swallow. Making mistakes is a part of everyday life. These mistakes usually have minimal effect and…

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