Child faces artwork depicting ominous technology

What PR People Need to Know About [Art]ificial Intelligence

Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from…

Shark Week Hoo Ha Ha

Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year has been upon us: Shark Week. If you’re also like me,…

Potential PR Practitioner

Published on July 28, 2017, at 5:45 p.m. by Katie Willem. The Chartered Institute of Public Relations (CIPR) offers career advice for those considering going into the field of public relations. This advice is obviously…

Taking Connection in the Right Direction

Published on July 23, 2017, at 8:09 p.m. by Jessica Banks. If you are like me, your parents used to harp on you to put your cellphone down in your teenage years. It is even…

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping…

How Millennials are Customizing Their Companies

Published on July 7, 2017, at 5:30 p.m. by Jessica Banks. They’re excited, they’re determined and they’re hungry for the real world. Millennials are entering the workforce with a certain perseverance that is influencing the…

CSR in PR

Published on March 3, 2017, at 3:43 p.m. by Melody Schmidt. Corporate social responsibility (or CSR) is defined by the Financial Times as “a business approach that contributes to sustainable development by delivering economic, social and…

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in…

Eco-Phony

Published on June 6, 2017, at 8:04 a.m. by Kala Brumbaugh. Bad decision-making and “greenwashing” seem to have reared their ugly heads for another foreign automaker. Oh, boy. Mitsubishi, the Japanese automaker, announced in late April…

InstaPope

Posted on April 25, 2016, at 7:40 p.m. by Kala Brumbaugh. After the major success of Pope Francis’s Twitter account, it should come as no surprise to see him join the Instagram community. On March…

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