Published on April 13, 2022, at 8:25 p.m. by Madison Traughber. Silicon Valley, located in the southern San Francisco Bay Area of California, is well-known for being home to numerous startup and technology companies. One of those companies is Theranos, founded in 2003 by Stanford dropout Elizabeth Holmes. Holmes was
Published on November 7, 2018, at 4:25 p.m. by Anna Claire Toxey. Using terms such as “spin” and “propaganda” to describe the work of public relations practitioners is common practice among many people today. The negative connotations associated with these words often tarnish the reputation
Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more environmentally sustainable way of working. Why? In today’s market, consumers
Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner. What is the most valued asset you can have in the world of public relations? If you’re a PR student, you’ve probably already guessed it — ethics. We all know that as public
Posted: September 26, 2014, 7:45 p.m. by Katie Foster Howard. Cameras flash, fans squeal and photographers demand more angles, more poses. In the middle of this red carpet frenzy, a celebrity has one very important question to answer: “Who are you wearing?” The red
Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind and a top-tier conversationalist, to name a few. Each of
Posted At: April 12, 2007 10:38 AM by Jennifer Mitchell Burson-Marsteller is one of the leading public relations and public affairs firms in the world. It formed when Harold Burson merged his public relations firm with Bill Marsteller’s advertising agency in the early 1950s. Due
Posted At: January 1, 2008 9:27 AM ETHICS AND CREDIBILITY ON-THE-JOB SKILLS JOB-SEARCH AND INTERVIEW SKILLS SKILLS FOR STUDENTS GET A STEP AHEAD ETHICS AND CREDIBILITY “Everything you do in business either adds to or detracts from your personal and professional credibility. Be mindful of
