Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

All Fun and PRanks

Posted: April 1, 2:10 p.m. by Haley Petrey. It’s finally April. Where did the semester go?! If your company is still deciding what prank to pull, you have some big shoes to fill. Exactly one…

Some Pinteresting News

Posted: March 16, 2015, 10:05 a.m. by Sarah Parker. Pinterest just got a lot more exclusive. The avid bloggers’ favorite website announced last week that it is banning affiliate links, the embedded links that take Pinterest…

Sam Nathews: A “Rising PR Star”

Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth.   Not even two years out of college, Sam Nathews has been chosen as a “rising PR star”  by PR News. PR News Online defines the characteristics…

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m.
by Karly Weigel.

Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

Confidence and Empathy: Two Treasures of a PR Personality

Posted At: April 4, 2012 2:00 PM
by Margaret Bishop

Though the best PR professionals have a plethora of strong qualities, these two are clearly distinct. Sharpening your confidence and empathy skills can help you to be a PR practitioner who truly shines.