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Ethics Start with You

Ethics Start with You

Published on September 24, 2019, at 10:32 a.m. by Emma Bannen and Whitney Blalock. Every public relations professional, student and educator is familiar with ethics. But what does this buzzword really mean in action? The Public Relations Society of America’s code of ethics is the

Industry Leaders Discuss the Cover Letter

Industry Leaders Discuss the Cover Letter

Published on February 28, 2018, at 3:46 p.m. by Allie Binford. While most of the internship and job search process is consistent across the public relations industry, there is one inconsistent factor: the cover letter. Some companies require them, some make them optional, and some

A Healthy Industry: The State of Health Care PR

A Healthy Industry: The State of Health Care PR

Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors of the communications world is also the most often looked-over.

A Balancing Act

A Balancing Act

Posted on December 8, 2015, at 6:50 p.m. by Kristen Ellis. Feeling like you’re a hamster running full-speed on a never-ending, spinning wheel? It could be because you’re forgetting three little words: work-life balance. “Work-life balance is a fantasy.” “How to achieve balance? That is

Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

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