Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Technology and Public Relations: Improving the Industry

Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days…

Invest in Your Company’s Future the Right Way

Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of planning that goes into starting…

McDonald’s Makes the Best of a Mess

Published on February 29, 2016 at 12:45 p.m. by Morgan Martin. Oh McDonald’s, the father of fast food. Over the past decade or so, McDonald’s has made an effort to continue to appeal to its…

Ready or Not, Here I Come

Posted on February 24, 2016, at 4:30 p.m. by Kelley Breeding. With graduation lurking around the corner, the question many students are wondering is whether or not they are ready — ready to be thrown…

Fast Food Face-off

Posted on February 2, 2016, at 11:45 a.m. by Hannah MacInnis. What do Kanye, Wiz Khalifa, Wendy’s and Burger King all have in common? These notable celebrities and fast food chains have all been involved…

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has…

Pull Over, Periscope

Posted on October 26, 2015, at 6:45 p.m. by Kristen Ellis. If you’ve checked your social sites in the last week or two, chances are you’ve heard of a Florida woman who recently drove home…

5 Cover Letter Tips

Posted on Oct. 22, 2015 at 3:30 p.m. by Hayley Kilgo. Ugh, the dreaded cover letter. Every time you sit down to write one, you probably browse online examples, become stressed and end up wanting…

JetBlue: Elevating Kindness

Posted: March 16, 2015, 11:10 a.m. by Esther Workman. Check in. Get to the airport an hour early. Check your bags. Go through security. Go through security again. Walk to the gate. Wait at the…

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