Agency Profile – Jackson Spalding

  Published on November 13, 2018, at 12:40 p.m. by Ali Carden Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.”…

GPS to International Public Relations

Published on November 7, 2018, at 4:22 p.m. by Trenton Brasfield. International public relations involves any business communications done on a global scale. If a message crosses sovereignty lines, it is international PR. For Americans,…

A Perfect Pitch Starts with a Perfect Shoe

Published on Sept. 13, 2018, at 7:15 p.m. by Bri Roselius. “Sex and the City”: an iconic 90s series about a writer named Carrie Bradshaw, her love for New York City and a closet full…

Catching Up While You’re Clocked Out

Published on March 6, 2018, at 9:29 p.m. by Stephanie Zielinski. Heraclitus of Ephesus once said, “Change is the only constant in life,” and this is especially prevalent in public relations today. Public relations has…

6 New Year’s Resolutions for PR Students

Published on January 22, 2018, at 11:25 a.m. by Brooke Bailey. Happy 2018! With the new year comes new opportunities to reevaluate your goals and to set a brand new path for the coming months.…

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Technology and Public Relations: Improving the Industry

Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days…

Invest in Your Company’s Future the Right Way

Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of planning that goes into starting…

McDonald’s Makes the Best of a Mess

Published on February 29, 2016 at 12:45 p.m. by Morgan Martin. Oh McDonald’s, the father of fast food. Over the past decade or so, McDonald’s has made an effort to continue to appeal to its…

Ready or Not, Here I Come

Posted on February 24, 2016, at 4:30 p.m. by Kelley Breeding. With graduation lurking around the corner, the question many students are wondering is whether or not they are ready — ready to be thrown…

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