Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

Taylor Takes a Tumble

Published on August 29, 2016, at 4:31 p.m. by Kenzie Winn. After watching Taylor Swift fall on a treadmill in a recent Apple Music advertisement, I could not help but cringe. Don’t get me wrong —…

Timing on Twitter Is Everything

Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level…

Facebook: Checking Up and Checking In

Posted on November 17, 2015, at 2:45 p.m. by Sally Immel. The horrific terrorist attacks in Paris last Friday night left “The City of Light” in the dark, and the rest of the world in…

Geo-TAG, You’re It

Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has…

Generation “Study Abroad”

Posted on Oct. 30, 2015, at 12 p.m. by Madalyn Atherton and Sally Immel. Mark Twain said, “Travel is fatal to prejudice, bigotry, and narrow-mindedness,” and millennials seem to be whole-heartedly embracing his ideal. There…

“Cheerio” to General Mills’ Transparency

Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class,…

Clearing the Abercrombie Stench

Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that you could smell from the parking deck, where it sounded like…

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company…

Dr. Daniel Mangis: Representing the Ultimate PR Client

Posted: April 15, 2015, 2:20 p.m. by Haley Petrey. As public relations professionals, we are responsible for the representation of our clients. What if that client were the United States of America? It’s a large…

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