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Chords & Contracts: The PR Choreography of Jukebox Musicals

Chords & Contracts: The PR Choreography of Jukebox Musicals

Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have become a vibrant fixture in the world of entertainment. From the toe-tapping tunes of “Mamma Mia!” to the reimagined classics in “& Juliet,” these musicals

How to Successfully Break In with Geno Schellenberger

How to Successfully Break In with Geno Schellenberger

Published on December 4, 2023, 3:47 p.m.by Alison Reed. Geno Schellenberger is a successful Gen Z communicator and professional who has become an inspiration to aspiring practitioners and current professionals alike. As the founder of the Breaking and Entering Media company, consisting of the “Breaking

From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.

Mastering Social Media: Crafting Your Brand and Navigating Niches

Mastering Social Media: Crafting Your Brand and Navigating Niches

Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking to connect with their target audiences effectively. Furthermore, finding a niche within the vast digital realm is crucial for standing out and resonating

The Importance of a Digital Portfolio in the PR Industry

The Importance of a Digital Portfolio in the PR Industry

Published on November 7, 2023, 1:13 p.m.by Alison Reed. The idea of creating a portfolio is often associated with careers in creative advertising. In the past, both art directors and copywriters would craft a physical collection of the work they have created; however, creating a

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

The Business of the #BookTok Table

The Business of the #BookTok Table

Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and

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