The Dilution of the Film Industry

By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this movie make money?” And while yes, making money is important, is it the…

#Oscarfail: Twitter’s Impact on Live Broadcasts

by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as Twitter is today, five years…

A Homage to Rosanna Fiske

by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S. Senate Subcommittee on Contracting Oversight, I mused in awe for some time. The…

Does Calvin Klein know PR? Part One

by Aman Judge CK One, ring a bell anyone? Taking full advantage of one of its most successful campaigns from the 1990s, Calvin Klein is revamping its approach to the consumer. CK One, the name…

Plan to Plan.

By: Victoria Corley How much tangible knowledge can anyone pick up from reading a book, listening to a lecture or even studying for a test? Not too much. In a field such as public relations,…

It’s the people, stupid

By Katy Echols There once was a boy named Jim Porter who was journeying from Oklahoma City to Memphis. Upon arriving at the airport, he walked up to a kiosk and scanned his driver’s license…

Eat What You Preach: Looking the Part

By Katherine Baker Consider this scenario: You walk into a hair salon with high hopes of looking like a supermodel the minute you walk out the door. The first woman you see glances at you…

Is Your Workplace Game Good Enough?

By Miriam Fry As more and more people become unemployed and are forced to re-enter the workforce, competition for available jobs increases, and we have to learn to step up our workplace game. It’s important…

The iPhone 4: Verizon vs. AT&T

By Aman Judge With the recent news of Verizon Wireless selling the iPhone 4, the question arises if other iPhone users will make the switch from AT&T to Verizon. Although the iPhone 4 was exclusively…

What PR Hath Snooki Wrought?

By Christine Kapurch Reality shows continue to flood the airwaves and consume our newspapers. The diverse demographics that are reached through these programs forces me to ask the question, is this just trashy TV or…

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