What PR Hath Snooki Wrought?

By Christine Kapurch Reality shows continue to flood the airwaves and consume our newspapers. The diverse demographics that are reached through these programs forces me to ask the question, is this just trashy TV or…

Networking: The Power of Face-to-Face Communication

By Libby Page With the start of a new year, many PR students and professionals are seeking job opportunities. This is a daunting task for most people. From sorting through job applications to assembling the…

Staying Social Beyond Facebook

By Hannah McDaniel A social networking panic recently arose when an article released by Weekly World News, reported that Facebook was shutting down. Mind you, this is a blog that regularly reports on aliens and…

Oprah and the Ethics of Enticement

By Karissa Bursch As one of the most recognizable and influential women in the world, Oprah Winfrey appears to be everywhere. She is a self-employed philanthropist, a TV personality, an actress and a producer. She…

College Students: Not Your Average Audience

By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised…

Successful Social Media: It’s All About the Basics

By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or an established Twitter with tweets…

10 Blogs Every PR Professional Should Follow

By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must…

‘Tis the Season for Customer Service

It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your home computer, quality customer service…

90% of You Won’t Read This Blog Post

We’ve all seen status updates on Facebook stating the corresponding user is associated with a certain cause/religious faith/political ideal and dares others to post the same status, claiming that anywhere from 93 percent to 97…

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