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Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Glam Getaways: Do Influencer Brand Trips Really Pay Off?

Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox

Chords & Contracts: The PR Choreography of Jukebox Musicals

Chords & Contracts: The PR Choreography of Jukebox Musicals

Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have become a vibrant fixture in the world of entertainment. From the toe-tapping tunes of “Mamma Mia!” to the reimagined classics in “& Juliet,” these musicals

Tiara Talk: The Pageant Industry’s Evolving Reputation

Tiara Talk: The Pageant Industry’s Evolving Reputation

Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition

How to Successfully Break In with Geno Schellenberger

How to Successfully Break In with Geno Schellenberger

Published on December 4, 2023, 3:47 p.m.by Alison Reed. Geno Schellenberger is a successful Gen Z communicator and professional who has become an inspiration to aspiring practitioners and current professionals alike. As the founder of the Breaking and Entering Media company, consisting of the “Breaking

She’s More Than a Doll: Barbie

She’s More Than a Doll: Barbie

Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media

Disney Knows Best: Disney100 on TikTok

Disney Knows Best: Disney100 on TikTok

Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.

The Importance of a Digital Portfolio in the PR Industry

The Importance of a Digital Portfolio in the PR Industry

Published on November 7, 2023, 1:13 p.m.by Alison Reed. The idea of creating a portfolio is often associated with careers in creative advertising. In the past, both art directors and copywriters would craft a physical collection of the work they have created; however, creating a

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