Storytelling Through the Lens of F. Scott Fitzgerald

Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet.…

PR Lessons from Michael Scott

Published on May 9, 2018, at 10:02 a.m. by Cara Bolt. Michael Scott is one of the more memorable managers portrayed on television. His wacky shenanigans create some of the most iconic scenes in “The…

Opening the PR Dialogue

Published on May 9, 2018, at 9:58 a.m. by Skylar Spencer. After three years of research, the Commission on Public Relations Education released a report, titled “A Common Vision: Fast Forward to Public Relations Future…

Companies Taking Out The Middle Man

Published on April 27, 2018, at 4:09 p.m. by Alana Doyle. Remember weekend-long garage sales with your family? Sitting in the sun, waiting for someone to find the treasure in your trash? Thanks to the…

Employee Relations: The Key to Company Success

Published on April 18, 2018, at 2:54 p.m. by Elizabeth Driver. Many factors contribute to a company’s success: a quality product, strong brand personality, organized operations, loyal consumers, etc. All of these functions serve integral…

Facebook Fans Dislike the Data Breach

Published on April 16, 2018, at 4:26 p.m. by Stephanie Zielinski. On March 17, 2018, Facebook was brought into the spotlight because of a privacy breach performed by Cambridge Analytica, a company that had access…

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations.…

How Business and PR Work Hand in Hand

Published on April 13, 2018, at 1:43 p.m. by Alana Doyle. ROI, cash on hand, balance sheet, P&L, competitive advantage. These are key terms every public relations professional should understand when entering the business world.…

The Ethical Frontier: Reimagining PR in the Age of AI

Published on April 9, 2018, at 3:13 p.m. by Skylar Spencer. Spam filters, Google Maps traffic predictions, mobile check deposits, voice-to-text. Other than being a part of everyday life, what do all of these features…

Public Relations to Infinity and Beyond!

Published on April 4, 2018, at 4:09 p.m. by Skylar Spencer. Throughout the rise of the public relations profession, the sky has been the limit. PR professionals have conquered each and every challenge that has…

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