Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories”…

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You’ve Got Mail: E-Newsletters 101

Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations have stopped using them. In fact, many organizations have only recently…

The Importance of Teaching Responsible Pet Adoption

Published on October 5, 2017, at 5:26 p.m. by Lexi McKenzie. College is hard. Sure, the classes are challenging, but arguably the hardest thing about beginning college is the lifestyle change and the transition to…

What About Us: Why the PR industry needs PR

Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my…

Conquering Your Fear of Public Speaking

Published on September 26, 2017, at 7:48 p.m. by Rachel Tomchin Fear comes in different forms. Whether it’s of snakes, heights or death, it can seem inescapable. However, there are ways to manage these anxieties…

The Black, White & Gray Areas of Lying & Deception In PR

Published on September 19, 2017, at 5:27 p.m. by Mallory McDonald. Lying and deception seem like black and white subjects — clearly defined as right or wrong. However, in a field like public relations that…

What’s New With Cartoons?

Published on September 8, 2017, at 2:01 p.m. by Katie Willem. Cartoons on Saturday mornings are a tradition for many families. Classics like “Tom & Jerry,” The Flintstones” and shows featuring the Looney Tunes are…

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could…

Potential PR Practitioner

Published on July 28, 2017, at 5:45 p.m. by Katie Willem. The Chartered Institute of Public Relations (CIPR) offers career advice for those considering going into the field of public relations. This advice is obviously…

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