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No Nice Southern Girl Should Be Involved With Public Relations

No Nice Southern Girl Should Be Involved With Public Relations

Posted: April 3, 2014, 10:11 a.m. by Myreete Wolford. Betsy Plank changed the way I understand the word “passion.” Betsy was a leader like no one you’ve ever heard of before. She once said, “I lived almost two career lifetimes in public relations, which is

Rick Looser: Stories Worth Telling

Rick Looser: Stories Worth Telling

Posted: April 2, 2014 2:20 p.m. by Molly Moore. “Everyone wants to be told a story,” Rick Looser, president and COO of The Cirlot (See-low) Agency said. The Cirlot Agency is a multimillion-dollar, international marketing, public relations and corporate communications firm headquartered in Jackson, Miss.

Covering the “Hows and Whys” of Tell a friend – Get Covered

Covering the “Hows and Whys” of Tell a friend – Get Covered

Posted: February 24, 2014, 2:02 a.m. by Molly Moore. The lyrics “At first I was afraid, I was petrified” from Gloria Gaynor’s 1978 hit “I Will Survive” described my initial thoughts as I scrolled through tellafriendgetcovered.com for the first time. The Tell a Friend –

#BrandBowl

#BrandBowl

Posted At: February 3, 2014 2:47 p.m. by Morgan Daniels Super Bowl XLVIII quickly became less about the football and more about the commercials this year faster than ever before. With the Seattle Seahawks leading the Denver Broncos from the first 12 seconds, the Twittersphere

DiamondPR is a Destination’s Best Friend

DiamondPR is a Destination’s Best Friend

Posted At: January 10, 2014 10:54 a.m. by Aime O’Keefe. Destination branding and tourism marketing used to be topics reserved for hospitality managers. Tourism and convention bureaus relied on in-house representatives to create and implement communications plans. But as agencies develop and specialize, destination management

Rob Ford’s PR Nightmare

Rob Ford’s PR Nightmare

Posted At: January 2, 2014 11:25 p.m. by Ashley Jones Pure chaos is the only way to describe the Rob Ford saga. Over the past six months, the mayor of Canada’s largest city has garnered international attention after his binge-drinking and crack-smoking habits were revealed for the

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

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