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The Big Apple or Music City

The Big Apple or Music City

Published April 10, 2020 at 4:46 p.m. by Allie Rose. Choosing where to live after college is not limited to the time period right before graduation. Jobs evolve, careers shift, and ultimately, you change throughout the process. When starting a career in public relations in

PR Lessons cc: Tim Riggins

PR Lessons cc: Tim Riggins

Posted: January 16, 2015, 11:57 a.m. by Rachel Uniatowski. “Friday Night Lights” is a show about a football-crazed town in Texas with a lot of heart and soul. From high school football to family, the show has taught us a ton of valuable lessons —

Heather Harder: A Thoughtful Leader

Heather Harder: A Thoughtful Leader

Posted: December 1, 2014, 2:11 p.m. by Doug Killough. For every college student, especially those studying public relations, networking is essential. The public relations industry offers many opportunities for students to gain valuable, real-world work experience and connections with professionals — the most common being

CSR: Sports Edition

CSR: Sports Edition

Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility to ensure brand development, maintain an admirable reputation and establish

Sports Brands’ Superfans

Sports Brands’ Superfans

Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible and tangible. Sports brands also create an emotional experience for

An Uber Mistake

An Uber Mistake

Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child of Garret Camp and Travis Kalanick. It has been a crazy ride ever since. The two entrepreneurs simply wanted to tackle

In the Fast Lane to a Career

In the Fast Lane to a Career

Posted: October 27, 2014, 2:15 p.m. by Doug Killough & Michelle Pierce. It’s 2014 and everyone is going green. If you are not, you are behind. From hybrid vehicles to recycled water bottles, the effort to save the environment is becoming a cultural norm. In

Endorse Me, Endorse Me Not

Endorse Me, Endorse Me Not

Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus, when a company uses the alliance of an athlete to

More Than Just Food

More Than Just Food

Posted: October 6, 2014, 2:13 p.m. by Amber Patterson. Restaurants are dreams turned into serious business for today’s chefs. They are learning that it takes more than just food and word of mouth to get customers to fill the seats every night. They need social

Under the PINfluence

Under the PINfluence

Posted: October 1, 2014, 9:11 p.m. by Mary Kathryn Woods. Just keep pinning, just keep pinning, just keep pinning, pinning, pinning. That tune must be swimming through the minds of Pinterest co-founders Ben Silbermann, Evan Sharp and Paul Sciarra. The social bookmarking site, now valued

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