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Breaking into Entertainment PR: Advice from Anje Collins

Posted At: January 21, 2013 4:10 P.M. by Alexandria Washington “A lot of people get confused between public relations and publicity. Publicity is something we read about and see; public relations is the act of doing.” – Anje Collins As the founder of Agenda Miami, The

Pinning PR

Posted At: January 18, 2013 12:15 P.M. by Cate Kennedy If you’ve been around many girls between the ages of 14 and 40, you have, undoubtedly, heard of Pinterest. Using this online bulletin board, I share recipes, craft ideas, cute pictures of animals, cute pictures of

Nonprofit PR: Working For a Cause

Posted At: January 16, 2013 2:25 P.M. by Grayson Martin I have been associated with nonprofit organizations my entire life. I grew up as a member of my local Boys and Girls Club, where I had my first paying job once I became old enough.

Cari Steiner: PRWeek’s 2012 Young PR Professional of the Year

Cari Steiner: PRWeek’s 2012 Young PR Professional of the Year

Posted: January 15, 2013 at 12:15 P.M. by Christina Steward Often referred to as the Oscars of the PR world, the PRWeek Awards are a chance to salute the industry’s best. In March, the 2012 winners were announced; among them was Cari Steiner, the 2012

Don’t be a Quitter. Get a Twitter.

Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social media. Twitter has emerged as an extremely powerful PR tool

Bruce Berger on the Role of Counselor in Public Relations

Bruce Berger on the Role of Counselor in Public Relations

Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind and a top-tier conversationalist, to name a few. Each of

PR Girl Takes over the World

PR Girl Takes over the World

Posted: January 4, 2013 at 12:10 P.M. by Anna Moultrie, Contributing Writer One follower at a time, Aliza Licht has taken the Twitter world by storm. Licht is DKNY’s senior vice president, who revealed herself in September 2011 as the face behind the Twitter sensation DKNY PR

Breathing Life Into Your Content

Breathing Life Into Your Content

Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is

NYC PR Girls: A Tale of Two Ladies

Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation. As of July 2011, Technoraiti accounted for 164 million blogs,

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