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Butter Me Up

Posted At: September 18, 2013 1:42 p.m. By Karly Weigel For the past 32 years, Butterball Turkey has opened its phone line for holiday cooks to call in for help. The line opens at the beginning of November and remains open through December. Whether the

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried

Jumping the Gun with 140 Characters

Posted At: September 12, 2013 7:30 a.m. by Jessica Chambers Twitter can be the media’s best friend or worst nightmare. With a single click, information can be spread to the masses. However, the use of Twitter can also backfire and damage a news outlet’s credibility.

Black Twitter

Posted At: September 11, 2013 2:30 p.m. by Kyle Borland How many of you were aware that one of the jurors in the George Zimmerman trial acquired a book deal? I asked a lot of my friends this question (not a very scientific poll but

Airplane Ads to the Ad-Weary Americans?

Posted At: September 6, 2013 8:30 a.m. by Christi Rich How would you feel about spending your entire airplane ride staring at the back of the seat in front of you, only it’s covered in advertisements instead of just a pocket holding the Sky Mall

Spam and Its Effectiveness (or Lack Thereof)

Posted At: September 4, 2013 2:50 p.m. by Brian C. Hoff Meet the totally transformed #Hamsters & all-new #2014Soul. [2014 Soul ! (Exclaim) shown. Expected Fall 2013.] pic.twitter.com/mb5jHQYiFe — Kia Motors America (@Kia) August 26, 2013   The #GalaxyNote3 has a 5.7″ Full HD Super AMOLED screen & improved S Pen, making

Buycott: An Application for Principled Buying

Posted At: August 28, 2013 2:20 p.m. by Karly Weigel Finding an iPhone application that proves to be shocking or new is rare. Buycott, an emerging iPhone app, has captivated consumers’ attention and caused companies to reevaluate their public stances. The app’s motto could not be more fitting: “Buycott

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Trial and Error

Posted At: July 19, 2013 4:40 p.m. by Gillian Richard Internships are a crucial component to not only your résumé, but also to growing as a PR professional. These experiences are an outlet to make mistakes, learn from them and become more seasoned at handling crises.

Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

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