Published At: November 4, 2013 2:30 p.m. by Susan Griffiths No public relations career is identical to another. Every PR professional follows a unique path to success, and in Auburn, Ala., there is a success story that must be told. With a multitude of awards
Posted At: October 31, 2013 10:20 a.m. by Sarah de Jong. Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open
Posted At: October 30, 2013 4:10 p.m. by Courtney Cox. Influenster is an online community that helps establish and maintain beneficial relationships between brands and their customers, while giving consumers a chance to make their voices heard.
Posted At: October 26, 2013 9:08 a.m. By Lexi Holdbrooks Social media has transformed the world we live in. Pinterest is one of the newest forms of social media that allows you to blog visually. A user can create numerous boards that are categorized and
Posted At: October 24, 2013 12:30 p.m. by Susan Griffiths. This year marks the 150th anniversary of the Battle of Atlanta; so in honor of my hometown’s claim to Civil War fame, I am dedicating a blog to the fabulous Scarlett O’Hara. While she starts
Posted At: October 23, 2013 7:07 p.m. by Brian C. Hoff Bud Light. Most Americans know exactly what these two words represent thanks to Anheuser-Busch’s Bud Light television and radio marketing campaigns. What about Yazoo or Druid City? Chances are unless you are from the
Posted At: October 23, 2013 2:48 p.m. by Courtney Cox The coffee shop prank promoting the release of “Carrie” was the work of Thinkmodo, an agency in NYC that specializes in a new, unconventional marketing technique.
Posted At: October 21, 2013 4:50 p.m. by Susan Griffiths. A year ago, a Pakistani girl was the target of a Taliban assassination attempt. Today, she is a beacon of hope. Fifteen-year-old Malala Yousafzai was riding a bus to school when a member of the
Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Imagine a city of 60,000 that has been featured in O, the Oprah Magazine, Southern Living, Men’s Journal, Martha Stewart Living, Saveur, Travel + Leisure, The Boston Globe and dozens more. You wouldn’t think
Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make
