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Twitter Responses Matter

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large

DiamondPR is a Destination’s Best Friend

DiamondPR is a Destination’s Best Friend

Posted At: January 10, 2014 10:54 a.m. by Aime O’Keefe. Destination branding and tourism marketing used to be topics reserved for hospitality managers. Tourism and convention bureaus relied on in-house representatives to create and implement communications plans. But as agencies develop and specialize, destination management

Making the Switch

Making the Switch

Posted At: January 7, 2014 9:28 a.m. by Jacquie McMahon It’s that time of the year again, when everyone swears to hit the gym at least three times a week, cut down on soda and eliminate all bad habits. Every time January 1 rolls around,

Rob Ford’s PR Nightmare

Rob Ford’s PR Nightmare

Posted At: January 2, 2014 11:25 p.m. by Ashley Jones Pure chaos is the only way to describe the Rob Ford saga. Over the past six months, the mayor of Canada’s largest city has garnered international attention after his binge-drinking and crack-smoking habits were revealed for the

Things Learned Outside the Classroom

Posted At: December 14, 2013 12:33 p.m. by Casey Rogers As I finished up with finals last week and graduated Saturday morning, I have been reminiscing about the last four and half years of my life. This very experience will soon be referred to as

Don’t Kick the Kicker When He’s Down

Posted At: December 13, 2013 11:00 a.m. by Brian C. Hoff. Sure, being passionate about sports is fun and appropriate at times, but when it turns into singling out an individual and wishing him harm, there is an ethical line that has been crossed. For

Millennials: Redefining the Industry

Millennials: Redefining the Industry

Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono.   Millennials. We are lazy and entitled. We either care too much or too little about consumers. And most importantly, we only care about ourselves. But are these perceptions accurate? Who are the

Move Over Muffin Top, The Thigh Gap Is Here

Move Over Muffin Top, The Thigh Gap Is Here

Posted At: December 7, 2013 8:28 p.m. by Sarah de Jong. The fashion industry has historically obsessed over weight and weight-related issues. In addition, speaking about a woman’s weight invites much scrutiny in our society. Just think back to Abercrombie & Fitch’s controversy about only making

#RockTheFirm: Hill Communications

#RockTheFirm: Hill Communications

Posted At: December 3, 2013 7:24 a.m. by Amanda Michelson, Guest Contributor. Hill Communications is the student-run public relations firm of the S.I. Newhouse School of Public Communications at Syracuse University. Established over a decade ago, the firm serves 7-10 clients and has about 80-100 members per

The Life of a Never Ending Intern

Posted At: December 2, 2013 1:57 p.m. by Lexi Holdbrooks. Internships are the key to not moving back in with your parents after graduation.

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