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CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Blowing Up Facebook

Blowing Up Facebook

Posted: February 26, 2014, 2:22 p.m. by Stefanie Dunlap. Social media is ever changing, and Facebook is no exception. Month after month, Facebook users have seen big and small changes in this medium. Upon scrolling through your Facebook page, you may recognize an abundance of

Out of the Classroom, On the Road

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s Geology Field Camp, with the main goals of raising awareness

Covering the “Hows and Whys” of Tell a friend – Get Covered

Covering the “Hows and Whys” of Tell a friend – Get Covered

Posted: February 24, 2014, 2:02 a.m. by Molly Moore. The lyrics “At first I was afraid, I was petrified” from Gloria Gaynor’s 1978 hit “I Will Survive” described my initial thoughts as I scrolled through tellafriendgetcovered.com for the first time. The Tell a Friend –

Women Entrepreneurs Talk Public Relations and Marketing

Women Entrepreneurs Talk Public Relations and Marketing

February 24, 2014, 1:47 p.m. by Addison Viani.   An entrepreneur identifies opportunities, discovers new solutions to a problem and differentiates from competitors. However, having an idea or solution to a problem can only go so far without exposure. The key to developing a successful

Fast-Casual Dining Trend

Fast-Casual Dining Trend

Posted: February 20, 2014, 5:11 p.m., by Stefanie Dunlap. In an ever-changing world, the types of businesses that show up on the market are based on consumer wants and needs. More specifically, restaurants must tap into new food trends to ensure their customers are more than

Ellen DeGeneres Handles Her “Divorce”

Ellen DeGeneres Handles Her “Divorce”

Posted: February 17, 2014, 2:27 p.m., by Stefanie Dunlap. It is easy to automatically believe magazine stories about celebrities to be true — especially when everybody is talking about them. Recently, Ellen DeGeneres’ love life has been a hot topic. Ellen is usually not one

Betsy Stories Are Legendary

Betsy Stories Are Legendary

Posted: February 14, 2014, 4:30 p.m., by Myreete Wolford. “Stories about Betsy [Plank] are legendary.” Chief Communications Officer of Wisconsin Energy Co. Rick White agreed to do an interview with me regarding his work with the board of advisors for The Plank Center for Leadership

J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?

J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?

Posted: February 14, 2014, 3:17 p.m., by Dustin Winn, Guest Contributor. People are sometimes quick to criticize and with social media, it’s never been easier. During the Super Bowl, J.C. Penney took to Twitter to promote its Team USA mittens by misspelling tweets and then

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