Sarcasm So Works the Best

by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see animals, babies, double rainbows or maybe even men getting kicked in…

Ted Leonsis: The New Approach to Sports PR

By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each…

Stickies, Highlighters and a Monthly Planner

By Victoria Corley What personality traits make a professional successful in the field of public relations? Generally, if you ask someone this question you will hear a very generic and somewhat delightful list of traits…

Sexting, Shoulder Pads and Foot Fetishes, Oh My!

By Marissa Stabler With the end of the NFL season less than a week away, I find myself reflecting on what an eventful year it has been. I’m not thinking about the surprising success stories…

The PR of Politics

By Amanda Coppock In light of recent remarks by Alabama’s newly elected Gov. Robert Bentley, I can’t help but wonder: do politicians realize they have such a strong impact on their states’ reputations? Any governor…

College Students: Not Your Average Audience

By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised…

Successful Social Media: It’s All About the Basics

By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or an established Twitter with tweets…

10 Blogs Every PR Professional Should Follow

By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must…

‘Tis the Season for Customer Service

It’s that season again . . . time for the hustle and bustle and last minute holiday shopping. Whether you are fighting the crowds at malls or sitting at your home computer, quality customer service…

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