The Dos and Don'ts of Starting a PR Agency

Posted At: November 29, 2010 1:08 PM by Katie Breaseale There is no cookie-cutter guide to starting a public relations agency. While starting a business requires proper planning, training and funding, not to mention a little…

The Heart Truth of Social Marketing

Posted At: November 23, 2010 5:38 PM by Paige Niewerth Raising awareness for a nonprofit organization is a difficult process; if done correctly, it can positively influence a successful campaign. Social marketing has a strong effect…

Lessons from Living Legends

Posted At: November 9, 2010 2:44 AM by Karissa Bursch and Meredith Julian What constitutes a living legend? Recently a panel session at the PRSSA National Convention in Washington, D.C., featured four professionals chosen as living legends in the public…

The Secret to Courting the Undecided Voter

Posted At: November 1, 2010 by Libby Page During the November election, many Americans asked themselves, “Who am I voting for?” In a political world that seems polarized, some may be surprised at the percentage of…

Management's Role in Internal PR

Posted At: November 1, 2010 11:21 AM by Laura Rabushka Management personnel sometimes struggle with maintaining good customer relations. Questions arise such as “how can we connect with our customers?” and “what can we provide that…

Health Systems Need a Good Dose of Social Media

Posted At: November 1, 2010 11:20 AM by Katie Breaseale Hospitals can be viewed as stark, uninviting places full of sadness and despair. Some hospitals, however, are taking steps to alter this image and to brand…

The Student-Led Fight Against Binge Drinking

Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving…

PR's Game Plan for the Sports Industry

Posted At: September 24, 2010 9:41 AM by Paige  Niewerth While millions of sports fans cheer in stadiums and living rooms around the nation, few people applaud, or even acknowledge, the behind-the-scenes work of a public…

Trouble in Entertainment Paradise

Posted At: September 24, 2010 9:20 AM by Miah Evans In recent years, the music industry has taken a hard hit with illegal downloads and unrestricted access. According to Wacholtz’s Off The Record: The New Music…

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