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Content Marketing: An Umbrella of Tactics

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,

Tesla Talks Back

Tesla Talks Back

Posted: March 31, 2014, 1:34 p.m. by Shannon Auvil. Elon Musk, the CEO of Tesla Motors, the luxury electric car manufacturer based in Palo Alto, Calif., has lots of say about the New Jersey legislature. On March 11, New Jersey’s motor vehicle commission voted to

Betsy’s Life Through a Lens

Betsy’s Life Through a Lens

Posted: March 21, 2014, 8:50 a.m. by Chaslee Marshall, Guest Contributor. If a picture’s worth a thousand words, then Betsy Plank could have written an entire book series. When I was asked to take on the task of digitizing each one of her photos, I

Why Cats Need Better PR

Why Cats Need Better PR

Posted: March 19, 2014, 2:25 p.m. by Morgan Daniels. Cats are the overall most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend. This is most likely because cats are perceived as aloof and nefarious, while

A Brand Linking PR and Passion

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent

A+ for Average

A+ for Average

Posted: March 14, 2014, 2:30 p.m. by Morgan Daniels. Women often suffer from low self-esteem and negative body image thanks to the impossible standard of beauty seen in the media and mainstream culture. These issues become noticeable in teens and adults, but the seed of

Top Five Reasons to Know About The Plank Center

Top Five Reasons to Know About The Plank Center

Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should be squealing with excitement because I am about to fill you in on a resource

Small Town, Big Money

Small Town, Big Money

Posted: March 12, 2014, 6:30 p.m. by Addison Viani. A few years ago, Highlands, N.C., was a simple, quaint town visited by tourists as a weekend mountain getaway. Today, there is a new reason people are traveling to experience the beauty of Highlands. It is

Butter Doesn’t Always Make It Better

Butter Doesn’t Always Make It Better

Posted: March 12, 2014, 2:22 p.m. by Addison Viani. Celebrity chef Paula Deen is well-known for her deep-fried, southern cooking, soul food. Her recipes and southern ways have created an empire for herself and her sons. Paula Deen Foods has now become a recognized brand

Global Firms Reap Benefits of Multilingual Employees

Global Firms Reap Benefits of Multilingual Employees

Posted: March 10, 2014, 7:59 p.m. by Shannon Auvil. In the ever-changing environment of public relations, any skill that places you apart from the pack might be exactly the one to perfect. The need for multilingual employees is growing nationwide, especially in communications firms and

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