Exploring Nonprofit Public Relations

Posted At: January 1, 2008 9:45 AM by Amy Kassis There are many options for career paths within the field of public relations whether you choose to work for a corporation, an agency or a…

Targeting the 12.5

Posted At: January 1, 2008 9:40 AM  Effective communication in the growing Hispanic market by Christine Palma According to the 2000 U.S. Census Report, 12.5 percent of Americans are Latino or Hispanic. The U.S. Census…

State of the Public Relations Field

Posted At: January 1, 2008 9:40 AM by Abby Barton From businesses and nonprofit associations to political campaigns and universities, the field of public relations continues to be attractive to students, educators and practitioners. But…

Tips from the Pros

Posted At: January 1, 2008 9:27 AM ETHICS AND CREDIBILITY ON-THE-JOB SKILLS JOB-SEARCH AND INTERVIEW SKILLS SKILLS FOR STUDENTS GET A STEP AHEAD ETHICS AND CREDIBILITY “Everything you do in business either adds to or…

Nike+ Consumer

Posted At: December 11, 2008 1:09 PM by Jessica Ayers Nike entered the new millennium with a brand portfolio that any company would envy and spokespersons of the likes of Michael Jordan, Lance Armstrong, Roger…

Social Media in Our Changing World: The Tools

Posted At: December 11, 2008 9:21 AM by Jacob Summers Business & relationships The term “public relations” brings to mind two key concepts: “business” and “relationships.” One cannot have effective PR without building a relationship,…

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