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Capitalizing on Curiosity

Capitalizing on Curiosity

Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show in Philly, and recently, the Kite Festival in India. But,

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

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