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When the Boss Slips Up…

Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed to busy schedules and hectic lifestyles, no amount of careful planning can prepare them for when the boss says something inappropriate.

Developing Thought Leadership: Connie Ward and Thought Leader Zone

Developing Thought Leadership: Connie Ward and Thought Leader Zone

  Posted At: May 1, 2013 10:00 p.m. by Lindsey Green   What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought leaders will throw a javelin to just the right place

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

PR and Politics

PR and Politics

Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’

The Horsepower of Conversation: IndyCar PR

Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of the pedestrians below. The smell of fresh green grass filled everyone’s noses as they made their way to the track. Armed

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Enough Is Enough, JCP

Posted At: April 19, 2013 2:00 p.m. by Lindsey Green Earlier this month, JCPenney fired CEO Ron Johnson after 17 months of a major rebranding attempt. Critics have been quick to criticize the former Apple executive, labeling the move and the CEO as failures almost as soon as the

Lending a Hand to Local Talent: W.C. Handy Music Festival

Posted At: April 17, 2013 2:12 P.M. by Claudia Calhoun As the semester comes to an end and the Alabama heat begins rolling in, I start counting down the days until my favorite event of the summer: W.C. Handy Music Festival. My childhood was spent in

The PR Phenomenon of Film Tourism

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a

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