Skip links

Upholding Free Speech at Rutgers

Upholding Free Speech at Rutgers

Posted: March 10, 2014, 2:28 p.m. by Molly Moore. On Friday, Feb. 28, Rutgers University’s Brunswick Faculty Council passed a resolution voicing disapproval of Condoleezza Rice as the University’s 2014 Commencement speaker. The resolution stated that Rutgers “should not honor someone who participated in a

The Texas Brand

The Texas Brand

Posted: March 5, 2014, 2:33 p.m. by Stefanie Dunlap. Let’s say you go to a restaurant and you have impeccable service, amazing food and a great overall experience. What do you do next? You tell all your friends about the remarkable experience that you had.

CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Blowing Up Facebook

Blowing Up Facebook

Posted: February 26, 2014, 2:22 p.m. by Stefanie Dunlap. Social media is ever changing, and Facebook is no exception. Month after month, Facebook users have seen big and small changes in this medium. Upon scrolling through your Facebook page, you may recognize an abundance of

Out of the Classroom, On the Road

Out of the Classroom, On the Road

Posted: February 26, 2014, 2:03 p.m., by Jonae Shaw. This summer, undergraduate integrated marketing communication students from Wichita State University are taking their communication campaigns class on the road. They will be traveling to promote WSU’s Geology Field Camp, with the main goals of raising awareness

Covering the “Hows and Whys” of Tell a friend – Get Covered

Covering the “Hows and Whys” of Tell a friend – Get Covered

Posted: February 24, 2014, 2:02 a.m. by Molly Moore. The lyrics “At first I was afraid, I was petrified” from Gloria Gaynor’s 1978 hit “I Will Survive” described my initial thoughts as I scrolled through tellafriendgetcovered.com for the first time. The Tell a Friend –

Women Entrepreneurs Talk Public Relations and Marketing

Women Entrepreneurs Talk Public Relations and Marketing

February 24, 2014, 1:47 p.m. by Addison Viani.   An entrepreneur identifies opportunities, discovers new solutions to a problem and differentiates from competitors. However, having an idea or solution to a problem can only go so far without exposure. The key to developing a successful

Ellen DeGeneres Handles Her “Divorce”

Ellen DeGeneres Handles Her “Divorce”

Posted: February 17, 2014, 2:27 p.m., by Stefanie Dunlap. It is easy to automatically believe magazine stories about celebrities to be true — especially when everybody is talking about them. Recently, Ellen DeGeneres’ love life has been a hot topic. Ellen is usually not one

#BrandBowl

#BrandBowl

Posted At: February 3, 2014 2:47 p.m. by Morgan Daniels Super Bowl XLVIII quickly became less about the football and more about the commercials this year faster than ever before. With the Seattle Seahawks leading the Denver Broncos from the first 12 seconds, the Twittersphere

The Birmingham Renaissance

The Birmingham Renaissance

Posted At: October 9, 2013 6:03 p.m. by Kyle Borland A city is a brand. In the same way a company like Coca-Cola or Apple would market itself, each city has to do the same. For better or for worse, each city has a certain

Return to top of page