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Kpop: The Ultimate Public Relations Playground

Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized…

The Golden Test and Other Ways to Craft an Ethical Résumé

Published on September 19, 2018, at 4:12 p.m. by Elizabeth Summers. Ethical decision making remains essential in the public relations field. As PR professionals, it is vital we uphold a standard of ethics in all…

Lessons from the Greatest Leaders of 2018

Published on August 17, 2018, at 7:26 a.m. by Halle Russo. World leader. Two words that command tremendous authority. When we think of world leaders, we often picture presidents, prime ministers and other heads of…

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it…

Waiting for Another Adidas Sneaker to Drop

Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September…

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is…

Em“power”ing Advice for Corporate PR Interns

Published on May 14, 2018, at 10:01 a.m. by Elizabeth Driver. As the semester comes to a close, many public relations students are preparing for their summer internships. There is a lot to do in…

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever…

Patron Relations in the Performing Arts

Published on April 26, 2018, at 7:17 p.m. by Elizabeth Driver. Auditions, choreography, costume design, tech rehearsals. In the performing arts, many audience members never experience the different processes that create a live performance. Performing…

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is…

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