Posted At: May 10, 2010 12:44 PM by Caroline Beard In looking at the 2009 PRWeek awards, the diversity of the award-winning campaigns is impressive; they range from touching and heartfelt (“A New Face for Lai”) to humorous (“‘What Would You Do for a Klondike Bar’
Posted At: April 23, 2010 4:28 PM by Autumn Winsett The stakes are high in nonprofit organizations. There are many audiences to serve and limited resources to execute plans. Communicating to stakeholders in new, effective and innovative ways is crucial. The role of a nonprofit organization
by Emily Diab The frenzy of Operation: Crackdown has begun for many college seniors, and for some of them it’s too little too late. But for others, the intense feeling of utter stress from the commitment they’ve applied for years will soon pay off. They
by Megan Reichenbach The Stop Online Piracy Act (also known as the Protect IP Act in the Senate) is a new initiative copyright owners are taking to “isolate and shut down websites or online services found with infringing content.” Should we be worried? SOPA’s primary
by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But
by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think of a place without the cushion of our parents’ security blanket, familiar faces and the excuse, “I’m only young once.” However, entering that place should
by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad O’Brien in her discussion on diversity with University of Alabama students Nov. 9. Because much of the internationally known journalist’s recognition comes from CNN’s “In America”
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the packaging bears no influence on
by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers suffering from a Twitter addiction, we utterly despise math and we tend to get too excited in the grocery store when we see good rebranding. We have also chosen
by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going through the motions like zombies. While I love to travel, I find myself loathing the “getting there” part. I’d rather not spend $10 on a sub-par
