Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek…

What’s Next: PR, Post Grad

Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all…

It’s the Small Things

Published on November 13, 2017, at 1:12 p.m. by Caitlin Heffley. With increased tools for exposure, communication and brand development, it is now easier than ever to begin a small business, and, due to the…

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The…

The Sidewalk Film Festival Starring Chloe Collins

Posted: January 29, 2015, 12:25 p.m. by Katie Foster Howard. One day, while working for a PR firm in Birmingham, Alabama, Chloe Collins received a call from a former employer about a position opening up…

Let’s Talk Feminism

Posted: January 21, 2015, 2:41 p.m. by Katie Foster Howard. As a public relations student, I initially wrote this blog about how the feminist movement should be branded, as a kind of Feminist Movement micromanager.…

Running the Race

Posted: January 18, 2015, 3:45 p.m. by Jean Faircloth. Running . . . You either love it or you hate it, but despite your differing opinions, we can all learn from it. Learning to run…

Watt’s Hot for Tailgating

Posted: January 12, 2015, 6:48 p.m. by Stefanie Dunlap In public relations, finding the most cohesive and beneficial partnerships can help launch a campaign even further and reach a larger audience. When searching for a…

JetBlue: You Are Now Clear to Pay It Forward

Posted: December 1, 2014, 3:11 p.m. by Rachel Uniatowski. It starts off with a ticket, to anywhere in the world, given to a deserving person involved in humanitarian efforts, but the best part — it…

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