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Creative Résumés in the Age of Applicant Tracking Systems

Creative Résumés in the Age of Applicant Tracking Systems

Published on February 26, 2018, at 6:23 p.m. by Greta Banks. Once upon a time, not too long ago — about five years to be exact — the résumé debate centered around simpler things, like whether hiring managers and recruiters preferred creative or traditional résumés.

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Owning Your Personal Brand

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications professional or hoping to get there one day, you’ve probably

The Influence of Self-Branding

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and Twitter, among others. What sets these big names apart from

The 2016 PR Super Student

The 2016 PR Super Student

Published on September 29, 2016, at 4:30 p.m. By Kennedy Studdard We all remember a time when friends, family and even people we didn’t know would ask us where we would attend college. And for those that applied for higher education, I’m sure you also

Miley Can’t Stop, Won’t Stop

Posted At: October 4, 2013 8:30 a.m. by Lexi Holdbrooks You know that one mortifying nightmare where you are standing stark naked, in public, and everyone is staring? For some reason you left for work or school that day and thought it was absolutely normal that

Beards as Branding

Posted At: September 27, 2013 9:30 a.m. by Brian C. Hoff Disclaimer: While this article may seem misogynistic because of consistent references to male facial hair and the qualities it represents, it is important to note that the author thinks women are highly capable of

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

Vaccines for Genericide

Vaccines for Genericide

by Justin Lindsey If you’re in the same boat I’m in, then you’re nitpicking your portfolio/résumé in search of errors and phrases that might mark you as a fool to your potential employers. Undoubtedly, you’re grooming for graduation and setting yourself up for a killer

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