Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications…

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and…

The 2016 PR Super Student

Published on September 29, 2016, at 4:30 p.m. By Kennedy Studdard We all remember a time when friends, family and even people we didn’t know would ask us where we would attend college. And for…

Miley Can’t Stop, Won’t Stop

Posted At: October 4, 2013 8:30 a.m. by Lexi Holdbrooks You know that one mortifying nightmare where you are standing stark naked, in public, and everyone is staring? For some reason you left for work or…

Beards as Branding

Posted At: September 27, 2013 9:30 a.m. by Brian C. Hoff Disclaimer: While this article may seem misogynistic because of consistent references to male facial hair and the qualities it represents, it is important to…

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR…

Vaccines for Genericide

by Justin Lindsey If you’re in the same boat I’m in, then you’re nitpicking your portfolio/résumé in search of errors and phrases that might mark you as a fool to your potential employers. Undoubtedly, you’re…