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Competing for the PRize: Brands and the “Squid Game” Buzz

Competing for the PRize: Brands and the “Squid Game” Buzz

Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions

Check Your Work Before You Hand It In

Check Your Work Before You Hand It In

Published on November 15, 2019, at 10:45 a.m. by Kennedy Schwefler. Public relations professionals are expected to develop creative, new ideas for campaigns. At the same time, they are tasked with protecting their organizations’ brands. If there isn’t a diverse group of leaders at the

The Power of Unity

The Power of Unity

Posted: March 16, 2015, 11:00 a.m. by Ethan Wiggins. For over a decade now, organizations have been creating campaigns to combat childhood obesity. Most of these campaigns were backed by the American Beverage Association (ABA) or one of the three soft drink conglomerates (Coke, Pepsi

A Missed Opportunity

A Missed Opportunity

Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so now that ABC and other networks allow you to stream their newest television episodes online for three weeks after they air.

Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising

Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising

Posted: February 3, 2015, 8:36 a.m. by Haley Petrey. Spoiler alert! The New England Patriots won Super Bowl XLIX (49 for those of us not from Rome). Now, we’re all friends here. Let’s talk about who really won the Super Bowl. You may say, everyone that

National Competitors: Behind the scenes or over the line?

National Competitors: Behind the scenes or over the line?

by Megan Reichenbach, editor We all have those products that are a go-to while doing our usual weekly grocery run. For me, I immediately pick up the Kashi cereal over Special K, Diet Coke rather than Diet Pepsi and Tide cleaning products over the generic

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