Better Together: The Art of Co-Branding

Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day.…

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it…

More Than Decent

Published on March 29, 2017, at 8:14 a.m. by Josh Downey. Electronic dance music has taken the world by storm. You hear it everywhere: on the radio, in stores, online, etc. At the forefront of…

Watt’s Hot for Tailgating

Posted: January 12, 2015, 6:48 p.m. by Stefanie Dunlap In public relations, finding the most cohesive and beneficial partnerships can help launch a campaign even further and reach a larger audience. When searching for a…