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Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

Sports Mega-Events Pose Mega PR Problems

Sports Mega-Events Pose Mega PR Problems

Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield “extremely high levels of media coverage and impacts.” These familiar events include the likes of the summer and winter Olympics, as well as

Kobe Bryant: A Legacy Beyond the Court

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died

Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

“Let the Games Begin!” … or Not

Posted At: April 9, 2008 12:30 PM by Sarah Yates A look at the role of sponsors in the controversy surrounding the 2008 Olympics The press surrounding the 2008 Beijing Olympics has little to do with sports. With about three months to go before the

The Windy City Candidate

As of April 23, 2009, at 11:22 p.m. “the windy city” has 1,113,258 “friends supporting the bid” according to Chicago’s 2016 candidate city Web site. The following is a statement also on Chicago’s 2016 candidate city Web site: “On April 14, 2007, the United States

Beijing’s Olympic-Size Public Relations Campaign

Four months before the largest sporting event for athletes with disabilities was held in Beijing, China, a 7.9-magnitude earthquake devastated the Sichuan province 930 miles away from the nation’s capitol. While emergency workers flooded the area to assist in the recovery and treatment of the

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