Nike+ Gambling

Posted At: December 1, 2008 12:13 PM by Jessica Ayers Successes, failures and successes In the first article of this series, we left Nike growing at an unprecedented pace in organizational size, sales and market…

Nike+ Waffle Iron

Posted At: October 27, 2008 12:19 PM by Jessica Ayers When you think of Nike, you probably think Tiger Woods, Roger Federer, Michael Jordan. Maybe you think of the “Swoosh” or Nike+ running gear. You…

CSR: There’s More than Meets the Eye

Posted At: April 9, 2008 12:36 PM by Caitlin Graham and Anna Catherine Roberson With an increase in consumer awareness, companies are held to a higher standard and have responded with beneficial programs that affect…

LeBron James: Time for a Little Humility

by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?” video meant to repair LeBron James’ broken image after his move…

Can LeBron Take the Heat?

With the NBA season starting, the much publicized team re-alliances are back in the headlines. The leader of these shifts is LeBron James’ abandonment of the Cleveland Cavaliers for the more championship-favored Miami Heat. The…

Tiger Silenced, Nike Tees Off

Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months.…

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