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From Sidelines to Social Media: Mascots Reach New Fans

From Sidelines to Social Media: Mascots Reach New Fans

Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Photo by @njdevil00 on Instagram Sports fans are cut from the same cloth. Regardless of age, they have a team to root for, a logo to wear and a mascot to cherish. There’s always a
Put Her In, Coach: Women In Sports

Put Her In, Coach: Women In Sports

Published on February 17, 2022, at 12:46 p.m.by Katie Holec. When I think of the sports industry and the people involved in it, I think of males. There is not much female representation in the sports world, and for women who want to pursue a

The City of Gritty Love

The City of Gritty Love

Published on February 25, 2019, at 4:13 p.m. by Mickey Kennedy. Mascot Gritty has taken the sports world by storm since his introduction a few months ago. With his large googly eyes, orange fur and wild behavior, he isn’t just popular with fans of the

The Legend of the Octopus

Published on June 6, 2017, at 8:02 a.m. by Kenzie Winn. Hockey is a sport quite unlike any other. From the all-out brawls to the wild fans, hockey is always sure to provide an entertaining show. Recently, the media has had their eyes on the Detroit

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

Ted Leonsis: The New Approach to Sports PR

By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each share a common competitor: the local newspaper. For Leonsis, who

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