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PR in the Paddock: The rise of Formula 1

PR in the Paddock: The rise of Formula 1

Published on March 26, 2024, 2:48 p.m.By CamiLee Downey. In 2023, the name “Formula 1” was springing up on every corner of the internet. Whether the motor sport was in the news, shown on TV or spotlighted by an influencer on social media, the sport

Netflix and Interactive Movies: “Are You Still Watching?”

Netflix and Interactive Movies: “Are You Still Watching?”

Published on September 27, 2023, at 9:50 p.m. by Carsyn Smiling. A concept that Americans once let slip away is back again to reinvent the entertainment industry. Interactive movies were first introduced in the United States in 1967 and quickly faded away from the television space. However,

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Netflix Has a Public Relations Problem

Netflix Has a Public Relations Problem

Published on Feb. 17, 2023, at 10:08 p.m. by Jenna Richardson. Recently, I’ve been getting more entertainment from Netflix’s Instagram account than the streaming service itself. No, not because of the witty captions or the trendy posts — I skip by those and go straight to the

PR Strategies to Combat Cable TV Cord-cutters

PR Strategies to Combat Cable TV Cord-cutters

Published on April 9, 2022, at 8:44 p.m. by Kyrsten Eller. In the recent years of the digital era, the world has started turning to streaming services for entertainment purposes and moving away from traditional cable services. Key reasons for this change include features and

Competing for the PRize: Brands and the “Squid Game” Buzz

Competing for the PRize: Brands and the “Squid Game” Buzz

Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions

“Gossip Girl” Characters or PR Experts? You Decide

“Gossip Girl” Characters or PR Experts? You Decide

Published on March 1, 2021, at 9:23 p.m. by Caroline Robinson. “Gossip Girl here, your one and only source into the scandalous lives of Manhattan’s elite.” Does this phrase ring a bell? For members of the Upper East Side of New York, it stirs a sense

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Published on February 25, 2021, at 11:07 a.m.  by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television season. I believe Lady Whistledown herself would agree with that. Social media is buzzing, clothing pieces inspired by the Regency era

C’est la Vie: Netflix’s Marketing and PR Confusion

C’est la Vie: Netflix’s Marketing and PR Confusion

Published on November 13, 2020, at 9:58 p.m.by Emie Garrett. Between the chic clothes, upbeat French soundtrack and sweeping shots of Parisian architecture, it’s easy to get caught up in the world of “Emily in Paris,” one of Netflix’s newest original series. “Emily in Paris”

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