Published on November 4, 2020, at 10:05 p.m. by Bailey Broughton. In response to the tragic murders of Black Americans such as George Floyd and Breonna Taylor at the hands of law enforcement, brands throughout the world vocalized their support of the Black Lives Matter
Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died
Posted: March 24, 2015, 11:51 p.m. by Laura Gregory. In March 2013, Sheryl Sandberg, chief operating officer at Facebook, published “Lean In: Women, Work and the Will to Lead”, a book that digs deeper into why women are stalling in reaching their full potential in
Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In
Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible and tangible. Sports brands also create an emotional experience for
Posted At: December 9, 2013 4:30 p.m. by Ashley Jones Many often resist the thought of change. For most organizations, rebranding is a daunting task, but a necessity in order to keep up with the changing tides of the growing marketplace. 99designs, a San Francisco-based
Posted At: March 18, 2013 8:32 P.M. by Grayson Martin The value of hiring a PR professional or firm is often underestimated. Some large companies see the investment as a waste of money, and others poke fun at those in the communication field for having a
Posted At: June 21, 2010 8:02 AM by Cheryl Gale, managing partner and co-founder, March Communications NBA teams and players are embarking on a savvy business move by embracing social media tools to gain more publicity and give fans more interaction — and the lessons for those
By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their style of play. They can even pleasantly distract a city from its own harsh realities. But, they can also move. In
By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each share a common competitor: the local newspaper. For Leonsis, who
