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Editor Biographies Spring 2014

Shannon Auvil — Dallas, Texas Majors/Minor: Public Relations/Political Science Academic Achievements: Dean’s List, President’s List, UA Scholar Jobs, Internships & Other Achievements: Editorial Assistant — UA College of Arts and Sciences (Fall 2013); Publications Director — UA PRSSA (Fall 2013); Intern — Hahn Public Communications (Summer 2013); Photo Editor

Commute-Case: Innovation That Transforms

Commute-Case: Innovation That Transforms

Posted: April 21, 2014, 1:57 p.m. by Molly Moore. Profitable and practical inventions are created to solve a problem or to simplify life’s smallest and largest tasks. Remember the Snuggie? Many people initially laughed at the infomercial but later came to love the product as

Rick Looser: Stories Worth Telling

Rick Looser: Stories Worth Telling

Posted: April 2, 2014 2:20 p.m. by Molly Moore. “Everyone wants to be told a story,” Rick Looser, president and COO of The Cirlot (See-low) Agency said. The Cirlot Agency is a multimillion-dollar, international marketing, public relations and corporate communications firm headquartered in Jackson, Miss.

Upholding Free Speech at Rutgers

Upholding Free Speech at Rutgers

Posted: March 10, 2014, 2:28 p.m. by Molly Moore. On Friday, Feb. 28, Rutgers University’s Brunswick Faculty Council passed a resolution voicing disapproval of Condoleezza Rice as the University’s 2014 Commencement speaker. The resolution stated that Rutgers “should not honor someone who participated in a

Patience Salgado — Living Out Creative Kindness

Patience Salgado — Living Out Creative Kindness

Posted: March 5, 2014, 2:50 p.m., by Molly Moore. For a Richmond, Va., mother of four, kindness is not an act; it is a lifestyle and a profession. “Kindness changes everything,” Patience Salgado said. Salgado is a birth photographer and a blogger for The Huffington

CVS Extinguishes “Torches of Freedom”

CVS Extinguishes “Torches of Freedom”

Posted: February 28, 2014, 1:10 p.m. by Molly Moore. Edward Bernays, often referred to as the “father of public relations,” launched a 1920s campaign that changed the perception of women smoking in public. His campaign eliminated the age-old negative associations with female cigarette smoking. Bernays

Covering the “Hows and Whys” of Tell a friend – Get Covered

Covering the “Hows and Whys” of Tell a friend – Get Covered

Posted: February 24, 2014, 2:02 a.m. by Molly Moore. The lyrics “At first I was afraid, I was petrified” from Gloria Gaynor’s 1978 hit “I Will Survive” described my initial thoughts as I scrolled through tellafriendgetcovered.com for the first time. The Tell a Friend –

Branding Lessons from a License Plate

Branding Lessons from a License Plate

Posted: February 7, 2014, 3.30 p.m. by Molly Moore. CarInsurance.com recently released a survey of America’s favorite license plate designs. The survey revealed Wyoming’s license plate, featuring its symbolic Bucking Bronc and Rider in front of the peaks of the blue Teton Range, the No.

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