Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million
Posted on Oct. 8, 2015, at 1:30 p.m. by Hayley Kilgo. It’s been 46 years since the famed Woodstock Music and Arts Festival, yet people are still gathering today to enjoy music with one another. However, it’s no surprise that music festivals have changed in
Posted: July 10, 2015, 3:34 p.m. by Mary Claire Hunter. A résumé and cover letter are the first glimpses a potential employer has of who you are and what you’ve done. But what if the method in which you send these into the employer carries just
Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative
Posted: March 26, 2015, 1130 a.m. by Sadie Schwarm. Wanderlust job seekers may be at a disadvantage when seeking internships abroad if they do not conduct the proper research. Traveling has become a trend that many young, striving professionals expect to experience. What used to
Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In
Posted: December 5, 2014, 12:30 p.m. by Katie Lansford. What’s orange, green and watched all over? Nickelodeon — the “number one entertainment brand for kids.” The network is in its 35th year and continues to grow, not just in the television arena, but also as a brand
Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her
Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official
Posted: September 12, 2014, 12:30 p.m. by Kelsey Weiss. As celebrities’ presence on social media booms, it’s becoming increasingly difficult to find the line between their public personas and private lives. As avid consumers of pop culture, we’ve grown accustomed to knowing what Miley Cyrus
