Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals…

Morgan Aceino: Work Hard, Play Harder

Posted: May 12, 2015, 9:27 a.m. by Esther Workman. The best ideas hit you when you least expect it. For The University of Alabama’s Ad Team Account Executive Morgan Aceino and Art Director Matt Williams,…

Gonzenbach: Educator of Today, Leader of Tomorrow

Posted: November 27, 2014, 1:00 p.m. by Connor Fox. For any students in The University of Alabama’s nationally acclaimed public relations program, their academic and professional career begins with Dr. William Gonzenbach. The UA professor…

Breathing Life Into Your Content

Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is appealing to that audience. After assessing what your audience needs to hear, you can create eccentric yet directed content that incites a response.

Consistent Creativity Outside the Office Walls

Posted At: February 21, 2012 12:45 PM
by Brian Haight

It’s something that has happened to almost every public relations professional. You have an amazing pitch idea. You place yourself in front of the computer preparing to craft an influential masterpiece. However, instead of drafting the perfect pitch, you end up staring at a blank document for what feels like an eternity.