Posted At: April 8, 2013 1:48 P.M. by Gillian Richard Drawing attention to your company doesn’t have to be expensive. In fact, some of the more memorable campaigns are cost-effective and easy to implement. These tactics are useful, effective and most importantly, fun. While the
by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?” video meant to repair LeBron James’ broken image after his move to Miami and the much hated ESPN special, “The Decision.” In
With the NBA season starting, the much publicized team re-alliances are back in the headlines. The leader of these shifts is LeBron James’ abandonment of the Cleveland Cavaliers for the more championship-favored Miami Heat. The announcement, made by James in a one-hour ESPN special July
