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Navigating Public Scrutiny in Celebrity Crises

Navigating Public Scrutiny in Celebrity Crises

Published on April 12, 2024 at 5:49 p.m. By Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

The PR of the Playlist: Strategy in the Streaming Age

The PR of the Playlist: Strategy in the Streaming Age

Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry

Maret Montanari: An Emerging PR Trailblazer

Maret Montanari: An Emerging PR Trailblazer

Published on Oct. 13, 2022 at 1:40 p.m. by Grace Brindley. College students often seek the advice of industry professionals, such as which experiences and relationships forged their career paths and what combination of variables equaled success. To that end, public relations students might consider

Erin Vogt: Balancing Relationships and Relaxation

Erin Vogt: Balancing Relationships and Relaxation

Published on Oct. 10, 2022, at 4:21 p.m.by Breanna Erickson. “Each of our team members cares so deeply about each other,” shared Erin Vogt, director of public relations, about her small, close-knit team at Peritus. Peritus is a Birmingham, Alabama-based public relations agency founded by

“Framing Britney Spears”: The Importance of Media Relations

“Framing Britney Spears”: The Importance of Media Relations

Published on February 23, 2021, at 7:02 p.m. by Kris Scott. “Britney’s Fury,” “Britney’s Meltdown,” “Britney in Crisis,” “Britney Hits Rock Bottom,” “Britney: Out of Control”: These are just a few headlines that have plagued Britney Spears’ life. “Framing Britney Spears” is an investigative docuseries produced

PRSA vs. SPJ: How to Reconcile Competing Ethical Codes

PRSA vs. SPJ: How to Reconcile Competing Ethical Codes

Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in

How PR Can Help Shape the Mental Health Conversation

How PR Can Help Shape the Mental Health Conversation

Published on October 1, 2020, at 7:44 p.m. by Allison Cohen Since the medieval ages, mental health has carried negative stigmas, ranging from evil spirits controlling the mind to demons causing erratic behavior. Through the growth in psychological studies over time, science has debunked these

PR in Movies: How NOT to Do Press Conferences

PR in Movies: How NOT to Do Press Conferences

Published on March 30, 2020, at 8:16 p.m. by Dylan Lanas. I recently watched a YouTube video from WIRED that featured a former CIA officer reacting to various Hollywood movies. The scenes chosen from the movies featured characters “disguising” themselves, realistically and — much more

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