Pack Your Bags: A Trip Through the Travel and Tourism Sector

Published on June 3, 2019, at 7:11 a.m. by Olivia Lake. Airport departure screens are filled with names of travel destinations, ranging from Charlotte to Dallas to San Francisco and everywhere in between. Travel destinations…

5 Ways to Determine What PR Niche Is Right for You

Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their…

MiLB and PR

Published on June 19, 2017, at 10:47 a.m. by Terrika Woods. The sports industry is a dream career path for most communicators. Whether the NFL, NBA, NHL or MLB, communicators are drawn to the sports…

What Powers Keisa Sharpe

Published on December 30, 2016, at 6:22 p.m. by Kennedy Studdard. Maybe it’s the way she commands a room. Or maybe it’s the way she makes herself extremely approachable. Perhaps it’s her ability to effectively…

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

What the Media Wants

Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up…

Leadership Series: Waller & Company Public Relations

Posted At: October 11, 2013 1:30 p.m. by Ashley Jones Barrett and Mary Waller are a devoted married couple going hand-in-hand in life and in their careers. As co-owners of Waller & Company Public Relations,…

Building Relationships: Journalists and PR Professionals

Posted At: November 29, 2012 7:45 P.M.
by Memorie Bailey

Journalists and PR professionals work in the same industry and interact with one another on a regular basis, so it is important to maintain strong relationships with them in order to gain the coverage an organization needs.

The PR Bible

Posted At: November 14, 2012 2:40 P.M.
by Sam Nathews

Time and time again, top-tier PR practitioners have lauded Carnegie’s book as a must-read for those of us in the industry — some even going as far as dubbing it “The PR Bible.”

As I’ve discovered, these rave reviews and recommendations come with good reason. Before we even turn a page, the book’s connection to PR stands out like a well-crafted pitch. The very title of the book itself essentially summarizes a PR pro’s two most basic goals: win friends (read: foster mutually beneficial relationships) and influence people (read: influence people).

Adapting to Public Distrust: A Last Pitch Effort

Posted At: October 24, 2012 1:50 P.M.
by Sam Nathews

We plan, write, edit, re-write, proofread and edit obsessively to ensure our news releases and other media materials are creative, concise, informative and attractive.

We labor for hours crafting a two-sentence pitch we hope will land our client on the targeted publication’s front page rather than in a reporter’s trash bin, but could a relatively recent trend threaten to prove that a wasted effort?

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