Agencies Big and Small: Finding the Right Fit for You

Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at The University of Alabama every year. These students come from all…

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A PR Pro’s Guide to Surviving Holiday Small Talk

Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and…

The Personal Journey of Professional Development

Published on November 15, 2018, at 5:40 p.m. by McClelland Schilling. Professional development is a term that is ingrained into public relations practitioners from the very start of their collegiate years. It is also something…

Mental Health Matters: Why Companies Should Care

Published on November 7, 2018, at 4:25 p.m. by McClelland Schilling. The past decade has been revolutionary for the mental health movement. People are finally having open discussions about the topic and embracing mental illness instead…

Silently Sealing the Deal: Nonverbal Interview Communication

Published on October 31, 2018, at 3:45 p.m. by McClelland Schilling. When preparing for an interview, interviewees spend countless hours researching the company, preparing for anticipated questions and picking out the perfect interview outfit. While…

Shake the Hand of Authenticity

Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on…