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Travel PR Isn’t Just for the Coast

Travel PR Isn’t Just for the Coast

Published on March 21, 2024, 1:54 p.m. by Jackson Olmstead. Travel and destination public relations are components of destination marketing that have existed for decades and are staples in most cities across the United States. With tourism as an industry possessing around 10% of the

Editor Biographies, Fall 2018

Brooke Bailey — Daphne, Alabama Design Director Major/Minor: Public Relations/Graphic Design and Computing Technology & Applications Academic Achievements: Susan Colvin Prize Recipient (2018); Mortar Board; President’s List (2016, 2017, 2018); Kappa Tau Alpha; C&IS Academic Achievement Award (2017, 2018); Student Employee of the Year Nominee (2018) Jobs,

Agencies Big and Small: Finding the Right Fit for You

Agencies Big and Small: Finding the Right Fit for You

Published on December 6, 2018, at 8:15 a.m. by McClelland Schilling. Hundreds of new students walk through the doors of Reese Phifer Hall at The University of Alabama every year. These students come from all over the United States to attend the university’s College of

A PR Pro’s Guide to Surviving Holiday Small Talk

A PR Pro’s Guide to Surviving Holiday Small Talk

Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and gift exchanges grows, so does my anxiety at the thought

The Personal Journey of Professional Development

The Personal Journey of Professional Development

Published on November 15, 2018, at 5:40 p.m. by McClelland Schilling. Professional development is a term that is ingrained into public relations practitioners from the very start of their collegiate years. It is also something that practitioners are encouraged to pursue throughout the longevity of

Mental Health Matters: Why Companies Should Care

Mental Health Matters: Why Companies Should Care

Published on November 7, 2018, at 4:25 p.m. by McClelland Schilling. The past decade has been revolutionary for the mental health movement. People are finally having open discussions about the topic and embracing mental illness instead of stigmatizing it and shaming those who suffer. While we

Silently Sealing the Deal: Nonverbal Interview Communication

Silently Sealing the Deal: Nonverbal Interview Communication

Published on October 31, 2018, at 3:45 p.m. by McClelland Schilling. When preparing for an interview, interviewees spend countless hours researching the company, preparing for anticipated questions and picking out the perfect interview outfit. While these are all important and those who wish to execute

Shake the Hand of Authenticity

Shake the Hand of Authenticity

Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing.

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