Calling All Interviewees

Posted: March 30, 2015, 2:20 p.m. by Sarah Parker. For PR majors, spring means a lot more than sunshine and pretty flowers. It’s internship season. And you know what comes with internship season? Interviews. These…

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The…

Snapchat Your Story

Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a…

Beware of Nosey Neighbors

Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more.…

Patience Salgado — Living Out Creative Kindness

Posted: March 5, 2014, 2:50 p.m., by Molly Moore. For a Richmond, Va., mother of four, kindness is not an act; it is a lifestyle and a profession. “Kindness changes everything,” Patience Salgado said. Salgado…

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m.
by Karly Weigel.

Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make all the difference in customers’ perception of the airline.

Does Technology Manage Us?

Posted At: March 5, 2012 2:00 PM
by Savannah Bass

Everyone has done it. You check your phone during an important dinner, church or meeting. You cringe when you leave your phone behind for a few hours, afraid that you might miss something.

Help Wanted: “Seeking Social Media Specialist”

by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the…

No need to fear, Groupon is here!

By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With…

(Insert Hashtag) Social Good

By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that may be interchangeable for “social…

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