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Calling All Interviewees

Calling All Interviewees

Posted: March 30, 2015, 2:20 p.m. by Sarah Parker. For PR majors, spring means a lot more than sunshine and pretty flowers. It’s internship season. And you know what comes with internship season? Interviews. These brief conversations are stressful because you have limited time to

Blurred Lines: Native Ads or Editorial Content?

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing

Snapchat Your Story

Snapchat Your Story

Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official

Beware of Nosey Neighbors

Beware of Nosey Neighbors

Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more. Photos offer unparalleled insight into one’s life, and our generation

Patience Salgado — Living Out Creative Kindness

Patience Salgado — Living Out Creative Kindness

Posted: March 5, 2014, 2:50 p.m., by Molly Moore. For a Richmond, Va., mother of four, kindness is not an act; it is a lifestyle and a profession. “Kindness changes everything,” Patience Salgado said. Salgado is a birth photographer and a blogger for The Huffington

Use Twitter to Soar

Posted At: October 16, 2013 1:55 p.m. by Karly Weigel. Creating lasting relationships on social media is beneficial for both the company and the customer. Some customers will tweet @SouthwestAir to say hello or check on an arrival gate. The small replies from Southwest make

Does Technology Manage Us?

Posted At: March 5, 2012 2:00 PM by Savannah Bass Everyone has done it. You check your phone during an important dinner, church or meeting. You cringe when you leave your phone behind for a few hours, afraid that you might miss something.

Help Wanted: “Seeking Social Media Specialist”

Help Wanted: “Seeking Social Media Specialist”

by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the significance of social media. Social media standing in the foreground

No need to fear, Groupon is here!

By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing

(Insert Hashtag) Social Good

By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that may be interchangeable for “social good” are philosophy, ethics, and political science. These small words

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