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Editor Biographies, Fall 2014

Michelle Sue Agee — Hurst, Texas Major(s): Public Relations/Restaurant Hospitality Management, concentration in Meeting and Event Planning Academic Achievements: Dean’s List, President’s List Jobs, Internships and other Achievements: Marketing Intern — The New Movement, Austin, Texas (Summer 2014); Public Relations Intern — Red Mountain Entertainment,

A Tweet of Giving

A Tweet of Giving

Posted: January 14, 2015, 10:18 a.m. by Mary Kathryn Woods Tis the season to be jolly — and charitable, of course. The holiday season inspires individuals, businesses and organizations, alike, to give back to their favorite causes. This spirit of giving reappears every year, but

What the Media Wants

What the Media Wants

Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up with phone calls. Then, you landed it — the perfect

Jimmy Fallon: More Than Wit

Jimmy Fallon: More Than Wit

Posted: November 21, 2014, 7:25 p.m. by Mary Kathryn Woods. Hey, hey, hey, hey! As public relations practitioners, we can do more than chuckle at NBC’s “The Tonight Show” host Jimmy Fallon — we can learn. Since his debut on The Tonight Show in February

Will the Real Spokesperson Please Stand Up?

Will the Real Spokesperson Please Stand Up?

Posted: October 22, 2014, 4:10 p.m. by Mary Kathryn Woods. Since 1951, Tony the Tiger has been growling “They’re grrr-eat.” The GEICO Gecko is insistent that “15 minutes could save you 15 percent or more on car insurance.” Ms. Brown and Ms. Green M&M’s always

Beware of Nosey Neighbors

Beware of Nosey Neighbors

Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more. Photos offer unparalleled insight into one’s life, and our generation

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